The company claims its presence in all major continents with a curriculum covering over 30 subjects in K-12 education and all major secondary education certification boards. Its platforms currently hosts around 350 teachers serving the learning needs of over 700 students in 40 countries.
Courseware World recently had a brief interaction with Ms. Savita Garg, Founder, Eclassopedia, an edtech startup in K-12 education.
Courseware World: Ma’am, tell us about the e-learning segment which your platform ‘Eclassopedia’ caters to? What courses are provided? How many active teachers and students are registered at your online platform?
Savita Garg: Eclassopedia is an India-based, edtech startup that offers personalized and customized e-learning services to students in India as well as other continents (Asia, Africa, North America, South America, Europe, and Australia) for over 30 subjects for K-12 education ( CBSE, IB, GCSE, IGCSE, ICSE boards). Eclassopedia hosts 350 trained tutors and caters to over 700 students in more than 40 countries.
The startup is currently a sole proprietorship. I am now ready to concentrate on developing this business into a more efficient source of revenue while retaining the joy of teaching. Eclassopedia will immensely benefit from the current e-learning movement across the world inspiring growing number of learners to embrace digital mode of learning.
In fact, embedded in e-learning are the key motivational drivers for students to consider this as their preferred mode of education. For example, convenience, comfort of home learning at home, and reduced time of travel are amongst top such factors.
CWW: What teaching-learning methodology and online learning tools are utilized by Eclassopedia for transacting the online classes/tuitions to the learners?
SG: Eclassopedia is swiftly evolving in terms of teaching practices and adoption of technological tools. The quality of instruction and learning outcome are twin objectives which are paramount to us and we have fairly succeeded in achieving those, going by the growing popularity of our platform.
We assign classes after duly assessing students’ need, curriculum pace, and their level. Eclassopedia allows parents and teachers jointly monitor students’ progress and discuss it every month. Teachers are duly trained in instructional sciences and relevant pedagogic aspects of online teaching with the help of IIT alumni and faculties.
Eclassopedia offers a smooth digital classroom, which integrates digital whiteboard and live audio-video chat besides other smart teaching and assessment tools. We have a technical team that provides training to teachers so that they can use our digital classroom without a hitch.
CWW: How much can a typical teacher earn at your platform? What’s the revenue model adopted by your platform? What is the turn-over of your company? Please elaborate on the present standing, vis-à-vis revenue growth, and market reach.
SG: A teacher can earn up to INR 100,000 per month on our platform. As for the revenue model, we first provide free demo classes to students. After being satisfied, students subscribe to the classes after agreeing to pay a stipulated fee every month.
In the last FY, Eclassopedia clocked a turnover of INR 4,400,000 (INR 44 lacs). We are aiming to reach INR 10,000,000 (INR 1 cr) by the end of FY 2019-20, i.e. a revenue growth of about 100 percent.
We will boost this by providing a world-class education to students irrespective of their location with the help our unique and innovative approach that helps students through personalized and focused teaching processes.
CWW: You have several overseas students registered at your platform. What are the courses most sought after by them? How are the language classes doing?
SG: Eclassopedia caters to over 700 students across more than 40 countries. The most sought-after courses are science, mathematics, English in K-12 segments.
Language courses are also doing well. We have a large no. of students taking online classes for different languages like Hindi, Sanskrit, English, French, German, Spanish, etc.
CWW: In your opinion and experiences, what are the challenges and opportunities associated with online teaching in India?
SG: Although e-learning is a great enabler in a country like India, which seeks equity and quality in education, there are few challenges which we must address expeditiously for the desired growth of technology-led learning. Foremost is the lack of high-speed internet in every nook and corner of the country.
The paucity of good faculty is the one challenge both F2F and online education are struggling with. Besides, a new thing always has the issues of acceptance and trust, and e-learning is no exception. Learners are gradually warming up to the idea of this novel means of knowledge acquisition and it will take some time until they fully appreciate this new idea.
As far as opportunities are concerned, almost all studies agree on undeniably immense prospects of the e-learning industry, and so do I. Globally, this market is projected to reach a size of USD 286.62 billion by 2023 with a compound annual growth rate of 10.26 percent. India will share USD 3.92 billion of this projected figure. Eclassopedia is geared to make the maximum out of this opportunity by investing in good faculty and latest technology.
CWW: You started your venture with just INR 5 lakh investment and turned into a profitable company within just four years. Share with us your experiences on the bottlenecks for a small e-learning start-up platform.
SG: It was only a beginning; there were too many mountains to cross, hurdles to jump. I was new in the business, not aware of online-education tools and the latest technologies; so I had to undergo initial learning of how things work in online education. Besides, challenges like internet speed, availability of good teachers, initial market acceptance, etc. confronted us also and we weathered them all with time to move ahead.
CWW: The digitally led economy is providing employment opportunities to several untapped valuable human resources. What is your experience?
True. The market is now utilizing the human resources, which are at home, waiting for a perfect work-from-home opportunity. Personally, my biggest success is realizing the dreams of those women who cannot go outside and work. Now, they are financially independent with a feeling of accomplishment.