The current e-learning market size in India pegged at around USD 247 million is just the tip of the iceberg to become visible shortly once the front-line EdTech companies get past initial market turbulence and organize the industry. Courseware World brings you a list of top 10 Indian EdTech companies fighting to carve a niche and create a new market.
The present EdTech market size in India may not cause a flutter among market pundits or send speculators into tizzy, but it’s good enough to fill edupreneurs’ heart with optimism about Industry’s future. The industry in India dotted with over 3,000 companies and start-ups has shown some remarkable initial movements and is to move steadily to consolidate itself in 3-4 years’ time. Few market reports cumulatively predict the sector to touch USD 1.96 billion by 2021 and it’s surely not an overestimate.
But, why would that (growth) happen if the country like India still swears by traditional face-to-face educational arrangement? The answer is huge and stratified educational needs, which can’t be addressed by a single educational mode. Today it’s the need to supplement; tomorrow it will be the whole thing!
The new entrants, i.e. e-learning companies, strongly backed by latest technology, are disrupting the entire Indian education landscape! They, though fighting initial battles of acceptance, have become strong contenders in claiming due role of technology in shaping effective pedagogies for the learners. Most are facing a murkier financial fate, but few are proving to be the silver lining for the future of the sector.
Here, we provide you a brief about 10 such Indian Edtech companies who are creating an impact and becoming flag bearers of e-learning industry in India, creating a ground for the future. The list of course is not exhaustive but has been carefully compiled after looking into several important aspects such as their usage of latest online technologies for furthering learning, innovative learning solutions, and support for the learners, and revenue and profitability along with popularity in the market.
BYJU’S – The Learning App is the popular brand name for Think and Learn Private Ltd., a Bangalore-based educational technology (EdTech) and online-tutoring firm founded in 2011 by Byju Raveendran. In March 2019, it was the world’s most valued EdTech company at USD 5.4 billion. It serves visual and personalized educational content mainly to school students from classes 4-12 (primary to higher secondary level education). Besides, the company trains students for national and state-level competitive examinations as well as for international examinations such as GRE and GMAT. Byju’s in its learning solutions and apps mostly focuses on how concepts are visually explained using multimedia, digital infographics, and animations. Its main focus is on subjects like math and science by providing visually-appealing short video lectures.
Byju’s is reported to have 33 million users overall, 2.2 million annual paid subscribers and an annual retention rate of about 85 percent. As of 2019, BYJU’S has secured nearly USD 785 million in funding from some top investors, a diverse set that includes Aarin Capital, Sequoia Capital India, Chan Zuckerberg Initiative (CZI), Tencent, Sofina, Lightspeed Venture Partners, Brussels-based family office Verlinvest, development finance institution IFC, Napsters Ventures, CPPIB and General Atlantic.
It is a Bengaluru-based, after-school, math-learning program under the aegis of Carve Niche Technologies Pvt. Ltd. It is designed by experts from IIT, NIT and IIM along with Cambridge certified educators to be provided digitally through neighborhood beGalileo learning centers. It utilizes a unique 5-stage pathway for math learning: (i) understand concepts, (ii) strengthen concepts, (iii) sharpen accuracy, (iv) improve speed, and (v) conquer math. It offers workbooks, games, puzzles and an adaptive platform to cater to the personalized needs of students in the age group of 5-14 years.
Bangalore-based Vedantu Innovations Pvt. Ltd. was incorporated in the year 2011, but it launched its tutoring platform for public only in 2014. Run by four friends from Indian Institutes of Technology (IITs) – Vamsi Krishna (Co-Founder, CEO), Pulkit Jain (Co-Founder, Head Product), Saurabh Saxena (Co-Founder, Head Academics) and Anand Prakash (Co-Founder) – it has raised USD 5 million in Series-A funding and USD 11 million in a Series-B funding. Vedantu has developed an in-house real-time VLE technology, called WAVE (Whiteboard Audio Video Environment), an interactive online tutoring platform for school students.
Vedantu primarily provides these services to students of grade 4-12 and those preparing for competitive exams. Vedantu currently cover subjects like Physics, Chemistry, Biology, English, Mathematics, Hindi, Sanskrit, German, French, Environmental Science, Computer Science and Social Science through its live tutoring platform.
It is a Mumbai-based e-learning company founded in 2013 by two IITians, Zishan Hayath and Hemant Goteti. It believes that every student is different and hence the need of personalized learning to meet the unique learning needs of each child. It provides an online learning platform for class 5-12 school-going students and for those preparing for various competitive exams. It has created artificial intelligence (AI) based machine learning (ML) algorithms for operating its online learning platform.
The company offers four types of products to the learners — online classes, adaptive practice, mock tests, and live doubt sessions. The online classes are a mix of video classes, live classes, stories, and interactive concept building activities.
upGrad was launched by Ronnie Screwvala, Mayank Kumar, Ravjot Chugh and Phalgun Kompalli in 2015 to help working professionals to upgrade their knowledge and skills. The platform provides seamless industry-learning linkages, and curates its courses in tune with current industry requirements by integrating latest learning technologies. upGrad reported 113 percent increase in its gross revenue in the FY2019 and is aiming for INR 250 Cr gross revenue in FY2020.
The programs which upGrad offers are the ones which are most in-demand today like artificial intelligence, machine learning, data analytics, full-stack development, digital media and marketing, cloud computing, MBA, and entrepreneurship. As of now, it offers about 35 online programs to more than 30, 00,000 users.
Founded by Aditi Avasthi in 2011, Embibe is an artificial intelligence platform that is personalizing the delivery of education to students in emerging markets. It’s a complete platform with a deep stack on content intelligence using computer vision, student intelligence built using custom neural networks which gets culminated into mentor intelligence which leverages the other two.
Embibe assists grade 8-10 students in scoring in their school/board exams and also prepares students for various competitive exams. Embibe has utilized AI programs to develop system of correcting the basic errors of individual students and to accurately predict their chances of success in exams through analytics of scores achieved in Embibe platform.
This online platform of Applect Learning Systems Pvt. Ltd. provides live classes and also self-study learning packages to its students from K-12 along with preparing for competitive exams. Founded in 2009 by Pawan Chauhan and Ritesh Hemarajani, Meritnation is a known name in EdTech market that has introduced many innovations in the areas of content, delivery, format, reports, assessments and gamification techniques in learning. Its mobile app was recognized among top 5 apps by NDTV in 2017.
Imarticus learning adopts a blended approach, utilizing both classroom and online platform to assist finance and business professionals to upgrade and become industry ready. It offers a comprehensive range of tailor-made programs in financial services and analytics programs. Headquartered at Mumbai, it has dedicated centers across eight cities.
Imarticus also acts as a sourcing platform for leading Indian and global corporates and offers customized corporate solutions designed to assist individuals and firms in meeting their human capital requirements. The curriculum is so designed to ensure relevance and job readiness. It comprises over 300 global and domestic companies under its corporate network to provide the best opportunities to its students.
Talentedge is yet another EdTech firm helping professionals realize their career aspirations. Their USP is live, interactive, and well-curated digital programs which provide exposure with the industry stalwarts and seasoned corporate leaders to give best learning experience. Its wide range of premium executive programmes for individuals and end-user learning modules for corporates are all customized as per the requirement.
With a team of 150 employees, this EdTech firm operates in Delhi, Gurgaon, Bengaluru, Mumabi, and Pune. The startup has tied up with XLRI Jamshedpur, IIT Roorkee, IIFT New Delhi, IIM Kozhikode, MICA and SMU. Founded in 2012 by Aditya Malik, Lumis partners has provided continuous support to Talentedge.
As the name suggests, Cuemath provides a digitally equipped neighborhood math teacher who empowers children to learn math by reasoning and visualization instead of memorizing. It designs its teaching content with the help of experts from IIT and Cambridge and develops a personalized learning plan for every student. It provides interactive live online classes for grade 7 and beyond.
Cuemath has developed digital learning modules on sound pedagogical principles and focusses on deep and conceptual understanding of mathematical concepts. It also enables students to build mental models for memorizing formulas. The company is fast becoming popular because of its sound pedagogical orientation and has a bright future ahead.
Though the EdTech market abounds with numerous e-learning companies, EduRev and Planet Spark needs special mention as a fast-emerging new EdTech companies. While EduRev was founded in 2017, Planet Spark came up in 2016; both of them are creating a niche for themselves in the sector with their innovative products, services, and ideas. Planet Spark is set to become the OYO of tuitions in the country by creating new -age learning spaces and EduRev is bringing revolution in education through its cutting-edge technologies and personalized learning courses.
If we trace the antecedents a bit, we can see how education market changed over a period of time. A need to supplement the education imparted in schools and colleges led to the flourishing market of private tuitions and coaching institution culture in India a while back. These later became integral to the educational ecosystem which readily took it under its vast fold.
The change would not be as smooth for e-learning as was for coaching and tuitions, which were mere extensions of long-existing physical educational structure. On the contrary, e-learning trends are technology-laden and quite disruptive causing major structural metamorphosis in learning-teaching complex. But, higher is the challenge; greater is the dividend! Once the initial EdTech crusaders become successful in persuading learning community of e-learning’s advantages, there would be no going back and would start a whirlwind growth of the industry creating at least 9.5 million users by 2021.